According to Yoast SEO Search intent has to do with the reason why people conduct a specific search. Why are they searching? Are they searching because they have a question and want an answer to that question? Are they searching for a specific website? Or, are they searching because they want to buy something?
Why blog? according to Hubspot a leader in content marketing! The top local business blog topics: 1. How To Guides, 2. Local news/events, 3. Company news
10 Topics For Local Business Blogs
Help and ‘How To’ guides
Local news / events
Product news and reviews
Industry trends / predictions
Results of studies or research
Industry conference / events writeups
9 Benefits of Local Business Blogs
Positions the business as an ‘expert’
Helps website rank for more keywords
Improves rankings in search engines
Creates content for social sharing
Increases engagement with existing customers
Differentiates business from competitors
Helps to generate more backlinks
Helps to win new customers
Creates content for email marketing
Choosing a Keyword – Start by choosing a keyword.
Informational keywords in the awareness phase. They know they have a problem or need but they aren’t sure how to solve it or fill the need. They use informational
Best ways to
( Choose your target keyword and make a blog that’s AWESOME!! Google ranks great content above poor quality ) Quality is better than quantity!! SEARCH GOOGLE SUGGESTED
SUB TOPICS! –
PermaLink/URL: ( Keep URL short with keyword in URL )
You also want to publish long content on your blog. 1000 to 3000 plus words. The longer the content tends to be the better you rank in Google. Cover everything there is to know about the topic!!
(H1) First title should be an H1 tag. H3 TAG H4 TAG ECT.. The main idea has the biggest header size.
Use images, videos, screenshots, graphs, bullet points and infographics for each post.
Most content is not even shown on Google. 94% of all published content gets ZERO external links. – We must create GOOD stuff!!
Google prefers to rank sites with a small number of high quality pages instead a site with tons of relevant content. Referred to as ZOMBIE pages!! ( Pages that get no traffic) Google actually wants you to delete them and pay attention to the pages you have indexed on Google.